Are you hooked ?

Do you ever check the following stats:

1. How many times do you unlock your smartphone per day?
2. How many notifications do you receive every day?
   (Also, Top 3 apps sending you the highest number of notifications)
3. What are the session duration of apps you’re using on regular basis?
   (Also, Top 3 apps where you’ve been spending most of your time)

I bet you’ll be surprised to see the numbers! I’ve recently checked the last 20 days’ data and I was so shocked to see these numbers as well.

The Hook Model by Nir Eyal

I was wondering how these apps were triggering my thoughts and pushing me towards taking an action, eventually convincing me to invest by rewarding me through various ways.

Eventually, I realized I was hooked!

The book “Hooked — How to build habit-forming products” by Nir Eyal talks in detail about how digital product users get hooked and the process of developing habit-forming products.